Experience
Discord, Senior Product Designer & Design Lead
San Francisco, CA | August 2020 - Present
Brought to life several projects from 0 to 100, including the activity platform, profile banners and themes, avatar decorations, video backgrounds, app client themes, and the Discord shop across desktop, iOS, and Android.
Pitched novel collaboration experiences to various 3rd party partners, spanning music, TV, and gaming experiences through storytelling and prototypes.
Led design for introducing new perks to Discord’s Nitro subscription program and innovated on upsell, purchase, and marketing flows.
Created plan for and managed Discord’s first product design intern.
Facilitated, provided art direction, and created names for visual assets sold in Discord’s shop.
VMWARE, senior product DESIGNER & Design lead
Palo Alto, CA | May 2016 - July 2020
Led a team of 3 designers to ensure end-to-end delivery of high quality designs and stories.
Created end-to-end stories and workflows through understanding user goals, recognizing business market value, and evaluating technological advancements and constraints. The process includes script-writing, storyboarding, wireframing prototypes, and presenting to stakeholders for alignment.
Conducted user research at all stages of the design process, including discovery, understanding user pain points, concept validation, and usability testing.
Co-edited VMware’s Medium Design blog, helping designers brainstorm idea outlines, editing content and grammar, and planning publishing schedules.
Planned conference logistics for various events such as VMware at SF Design Week, SHAPE (VMware’s Design Conference), and VMware Usercon.
FEASTLY, PRODUCT DESIGNER - CONTRACT
San Francisco, CA | April 2016 - May 2016
Redesigned the chef profile page through sketching, wireframing, and high fidelity prototyping.
Conducted user interviews and research to uncover pain points and define features.
Apptuto, Product Design Lead - CONTRACT
San Francisco, CA | November 2015 - February 2016
Designed and conducted usability tests, sourced 20 CFA candidates, and synthesized pain points.
Redesigned dashboards and quiz formats for web and iOS apps using a design process including wireframing, design sprints, and rapid prototyping.
Led a team of 5 designers and managed communications with the client.
IDK LAbs, PRODUCT DESIGNer - CONTRACT
San Francisco, CA | October 2015 - December 2015
Collaborated with a team of 5 designers to propose design solutions for a client-facing campaign management interface for technical candidate sourcing.
Conducted a series of design sprints and iterations based on client and customer feedback.
oracle, software developer
Culver City, CA | August 2012 - October 2015
Researched, tested, and implemented new processes to build greater accessibility for Oracle’s Solaris OS.
Wrote and modified code to upgrade operating system functions (i.e SPARC Boot Ramdisks).
Implemented the removal of obsolete code by finding system dependencies and testing and iterating on code.
Managed and updated code from external third party sources.
Caltech Big T Yearbook, Editor-in-Chief
Pasadena, CA | June 2009 - June 2012
Revived the Caltech yearbook that had been on a 4-year hiatus and launched a composite yearbook project containing content from the prior years of inactivity to over 1000 alumni.
Managed a staff of 10 students and created the design process from initial layout to final shipment. Collaborated with photographers, designers, house historians, and Caltech administration.
Designed yearbook covers, dividers, and pages using Photoshop, Illustrator, and InDesign.
Skills
InVision
Figma
Balsamiq
Typography
Storyboarding
Sketch
Photoshop
Illustrator
InDesign
Basic HTML, CSS, Javascript
Web & Mobile (Android, iOS) Design
User Research & Usability Testing
Wireframes
Low & high fidelity mockups
Rapid Prototyping
education
caltech, bs electrical engineering
Pasadena, CA | September 2008 - June 2012
Tradecraft, product design
San Francisco, CA | October 2015 - January 2016